Star Beer– Airport Activation

Challenge: Let’s greet overseas travellers to Nigeria via airport billboards.
Result: We went beyond the brief. Gloved waiters met travellers at arrivals carrying ice buckets from which they served a complimentary set of 3 bottles. The label name was re-branded on each: 1 ‘Star…’ 2 ‘says…’ and 3 ‘...wlcm’. Won Laif. (Lagos Ad Idea Festival), Agency: Lowe Lintas. CD: Colin G Morris

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